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SAP SMB Innovation Summit 2017: Everything You Need To Know

By Mandy Richardson

If you’re attending – or thinking of attending – the SAP SMB Innovation Summit we have all the need-to-know information. Washington Frank International is proud to be a sponsor of this year’s event. We’ll be onsite to answer all of your questions about hiring needs at the SSP Solutions Fair. But, first, let’s discuss what you need to know about this year’s event!

This not-to-be-missed event is designed exclusively for SAP Business One, SAP Business byDesign and SAP Anywhere Executives. SAP SMB Innovation Summit offers professionals an opportunity to network with colleagues and experts as well as learn about new opportunities within the Small and Medium Business ecosystem.

Reasons to Attend

Learn about how innovations in mobile, cloud, and analytics technologies can offer greater opportunities for perceptive companies. Network with other members SAP SMB ecosystem; share stories of success and talk with SSPs who will be presenting their latest SAP HANA-powered innovations!

Meet experts and attend informative breakout sessions covering the most relevant material for your business. See the latest offers from event sponsors at the SSP Solution Fair.

Presentations and Keynotes at SAP SMB Solutions Fair Berlin

Will it make the boat go faster?

Ben Hunt-Davis, Olympian, performance coach, keynote speaker and author.

In the 2000 Sydney Olympics in the Rowing Eight he won a Gold Medal; a result of nine years in the national team. He has participated in five Olympic Games; two as a member of the headquarters teams and three as a competitor. Since his win in 2000, Ben has been consulting businesses on the topics of leadership and team development – many of his clients are FTSE 100 and budding entrepreneurial companies – he designs and implements performance development programmes in order to assist teams at being more effective and efficient at their jobs. Ben’s best-selling business book, “Will It Make The Boat Go Faster?” was published in June of 2011 and has been helping business leaders with team-building exercises since then.

Lead with the Next Generation Business Applications for SMBs

Barry Padgett, President, SAP SMB Team

In his newly-created position (July 2016) Barry Padgett oversees the team highlighting the importance of small and midsize businesses to SAP. Barry will discuss the shift in the business application delivery model among SMBs, and how SAP is evolving to meet customer’s needs today and in the future.

The SAP Partner Opportunity in SMB

Sean Thompson, Head of Business Development and Global Ecosystem, SAP SMB Team

Sean Thompson has over 20 years experience in both large Fortune 500 companies as well as startups. Additionally, Mr. Thompson has Co-Founded a software company, Nuiku, and holds an MBA from Harvard University. Sean will discuss the fact that the SMB ERP market is up-and-coming and that SAP is refocusing based on this shift. Learn how, as a partner, you play a major role and can make more money with SAP in SMB!

Maximise Growth and Delight Customers: Go Digital to Lead in SMB

Mika Yamamoto, Chief Marketing Officer, SAP SMB Team

Mika Yamamoto has worked extensively as a leader in the SMB space throughout her career. Mika believes that the best and most lasting results are accomplished through “thoughtful stewardship, focus, accountability, and integrity.” In order to grow in the SMB market, digital marketing is a must – Mika shares the critical factors needed to realise a successful digital marketing strategy.

Leading with Innovation: The Future of SMB Product Portfolio

Darren Koch, Chief Product Officer, SAP SMB Team

Darren Koch is a leader in Strategy, Product, and Data Analytics with over 15 years of technology-related experience. He has worked with such companies as Hotwire.com and Concur Technologies. He will explain how SAP’s combination of business platforms, networks, and data combine, driving forward the future of digital transformation for SMBs.

Keynote Address, SAP Business Bydesign

Michael Schmitt, Senior Vice President SAP Business Bydesign

Michael Schmitt has been with the SAP family since 2000, and has been responsible for finance, administration, development and process optimization. Mr. Schmitt holds a Ph. D in Mechanical Engineering from Universität Karlsruhe.

Keynote – SAP Business One: the next 20 years

Luis Murguia, Global SVP, SAP BusinessOne

Luis Murguia has worked with SAP since 2006 as VP, Small and Midsized Enterprises at SAP Latin America, he’s overseen many aspects of the SMB environment. Mr. Murguia holds an engineering degree and a Masters in Electrical Engineering Management from Stanford University. Join Luis to learn what the next 20 years might have in store for SAP Business One.

Keynote – SAP Business One Product Roadmap and Innovations

Ye Zhang, Head of development and Andreas Wolfinger, Vice President, SAP BusinessOne

Ye Zhang and Andreas Wolfinger lead you through the latest innovations in SAP BusinessOne and how you can use them to your advantage this year.

Digital Marketing versus Traditional Marketing – How can they strengthen each other

Paulo Almeida, Head of SAP BusinessOne Global Marketing

Paulo Almeida has been marketing for the SAP family since 1998; hear what he has to offer about the new world of digital marketing and how to use it alongside traditional marketing tactics for an all-encompassing and effective marketing strategy.

Marketing Keynote SAP Business Bydesign

Miho Birimisa, VP SME

Miho Birimisa has been in the SAP family for over 20 years. He will address the group with information in marketing SAP Business Bydesign.

Keynote – Leverage SAP Business One as platform for next generation innovations by partners

Finn Backer, Global VP

For 12 years, Finn Backer has been working in SAP Business One in a global position. He currently leads his expert team in support SAP Business One partners with solution knowledge and pre-and-post sales activities. He holds a Masters in Business Statistics from Arizona State University. Finn will talk about leveraging the platform for next generation innovations by partners.

Sales Keynote SAP Business Bydesign

Herbert Schut, Senior Vice President of Global Sales, SAP

Herbert Schut has been with SAP for over 6 years, and has a great understanding of the sales market. Herbert will address the group with information in Sales for SAP Business Bydesign.

See What Others are Saying About the SAP SMB Innovation Summit

“It’s great for us to network with all of the other professionals, and to see all the other partners and what they’re doing and for us to be able to talk about the innovation that’s coming and the successes we’ve had in the year before with the innovation, that we’ve seen in over the previous year and to sort of know that SAP are so committed to the product so that our business and our relationship with SAP will go on for many years into the future.”

– Morgan Browne, Milner Browne 

“SAP – the Innovation Summits are always great. Building relationships that wouldn’t be possible without being here, the learning, finding out about the new technologies and enhancements that are coming out of the product which is fantastic.”

– Korey Lind, Third Wave Business Systems

About the Venue: bcc Berlin Congress Center

The bcc is located in the heart of Berlin in the vicinity of the Fernsehturm at Alexanderplatz. The Center is close to public transit, making your commute to local hotels easy. Boasting 10,000 m2 gross floor space, the bcc Berlin Congress Center hosts about 50 large-scale conferences – such as the SAP Innovation Summit – each year. The space can hold over 2000 participants and has up 30 meeting spaces for breakout sessions and more.

Venue Contact Information


Alexanderstraße 11

10178 Berlin, Germany

Download bcc map

Top Three Sightseeing Attractions in Berlin

Since you’re going to be in town for the SAP SMB Innovation Summit, you may want to check out the sites on our list! We picked our three favourite attractions; check them out if you get the chance.

Brandenburger Tor (Brandenburg Gate)

Built in 1791, The Brandenburg Gate is the signature attraction of Berlin. Laid at its feet is the Pariser Platz, housing many of Berlin’s important buildings including the Academy of the Arts and the Hotel Adlon. It is also the entry to Unter den Linden, a beautiful boulevard of linden trees leading directly up to City Palace.

Schloss Charlottenburg (Charlottenburg Palace)

Built at the end of the 17th century and expanded in the 18th century, Charlottenburg Palace is the largest palace in Berlin. Originally home to Frederick I, King of Prussia, the palace is now a tourist attraction featuring an expansive garden, theatre, mausoleum, and pavilion.

Potsdamer Platz (Potsdamer Place)

Named for the city of Potsdam, Potsdamer Place marks the point where the old road from Potsdam passed through Berlins’s city wall at Potsdam gate. The site of some of Berlin’s newest construction, visitors can delight at the many shops and restaurants in town.  A must see, and if you’re staying nearby, a great place to grab dinner.

We hope to see you at our booth at the SSP Solutions Fair taking place during the SAP SMB Summit in Berlin! Visit Washington Frank International’s booth and be sure to share your experience of the event with us on Facebook, Twitter, and LinkedIn.

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